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Qualities we look for in partners

We believe in building businesses and initiatives for the greater good, where entrepreneurial efforts lead to positive outcomes for everyone - from beneficiaries, employees, investors, and even tomorrow. We use the following criteria as beacons when evaluating potential partners: 

Individual/ Business practices <> Positive sum outcome congruence

We look for organizations/businesses/ individuals that, while in the pursuit of their objectives, employ methods, procedures, rules, or tactics that lead to positive outcomes for all players involved. We are not looking for people pleasers, rather, those that follow and believe in a sustainable definition of fairness from the point of view of all. 

Life's work

We have profound respect for innovators and entrepreneurs. We take an even deeper interest in founders doing their "life's work" as defined by Patrick O'Shaughnessy

“A lifelong quest to build something for others that expresses who you are.”

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That is: (i) you are an individual/ group with a long-term view regarding what you are working on, (ii) your work is in service to others in a way that makes their lives better, (iii) you are immersed in a field you love in a way that makes your work an expression of who you are, and (iv) you possess the kind of backbone required to ride through adversities.  

Join us

If you relate to any of these qualities, shoot us an email to find out more about how we can work together to support the next generation of Africa's businesses.

The Hub for Africa's Entrepreneurs and Innovators

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